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February Monthly WP Review

February Monthly WP Review

Budget:

Resource

USDC

$ in FIO

Total

Resource

USDC

$ in FIO

Total

Team Lead

$4,500

$4,500

$9,000

Partner Success Manager 1

$4,000

$2,000

$6,000

Integration Testing

 

$200

$200

Total

$8,500

$6,700

$15,200

KPIs:

Category

 

Category

 

FIO Crypto Handles

Increase the number of FIO Crypto Handle registrations with existing partners

  • Success: >40k monthly Handle registrations

  • Expected: 20-40k

  • Failure: <20k

Domains

Increase the FIO Domain registrations + renewals with existing partners

  • Success: >2k monthly Domain registrations or renewals

  • Expected: 1-2k

  • Failure: <1k

Bugs

Average Partner Bug Report to Fix

  • Success: < 30 days

  • Expected: 30 - 90 days

  • Failure: > 90 days

Integration by Deadline

Average days completed integrations are past MOU deadline

  • Success: <30 days past MOU

  • Expected: 30 - 90 days past MOU

  • Failure: >90 days past MOU

Partner Generated Revenue

Revenue to Foundation generated by partners (5% of chain fees)

  • Ideally: >$133,000 (combined BD + PS expenses)

  • Success: >$10,000 monthly revenue

  • Expected: $3k - 10k

  • Failure: <$3k

 


KPI Dashboard:

https://docs.google.com/spreadsheets/d/1zH3QPuqTv4yL17VcdNQrCgpQHRqkl5YJqambb5JAcqQ/edit?usp=sharing

Monthly Comparison:

KPIs

Jan 2023

Feb 2023

KPIs

Jan 2023

Feb 2023

FIO Crypto Handles

31,432

40,829

Domains

33

219

Bugs

22

22

Deadline

32

29

Revenue

$2,775.08

$4,373.54

Bugs:

  • No change from last month

Deadline:

  • Improvement from last month due to the completion of new dashboard integration partners.

  • Dashboard integrations move quicker than native integrations.

FIO Crypto Handles:

  • Increase of 29.9% of FCH registrations from the previous month.

    • Opera registrations: 39,169

    • Partner with the 2nd highest registrations is still Guarda.

Domains:

  • Increase of 563.6% of Domain registrations from previous month.

    • 87.7% of domain registrations/renewals came from Edge

    • Have been communicating with partners to renew their domains.

    • Many pre-mainnet domains have been set to renew and renewed during this month.

Revenue:

  • Increase of 57.6% of partner revenue from the previous month.

    • Due to increase of FCH registrations and domain renewals.

Completed Integrations:

  • Media Partners: NFT.Blog. Cryptocurrent - Dashboard Integration

  • Pillar - Wrapped FIO

Future Integrations (March):

  • Bifrost - FIO Send

  • XRP Toolkit - FIO Send

Domain Marketing Campaign:

  • To participate in winning @excalibur domain, you had to be a previous domain owner.

  • Campaign was not successful and did not contribute to additional registrations. Only contributed to Handle registrations.

  • Possible issue was messaging, or cost of participation.

    • Possible messaging issue: What is a domain vs a handle? What does it mean to own a domain? (Some users were claiming ownership of the @hodl domain for example). Would messaging be resolved if instead of saying participants must own a domain, we instead say participants must purchase a domain.

    • Possible cost issue: Users do not want to purchase a domain ($40) to win the chance of another domain. Would this be improved with a domain of less characters? What is an attractive domain to users?

  • Can re-run campaign with adjusted messaging to rule out messaging issue. Help to see if the issue is cost of participation.

Onboarding and Expansion of Features Conversations:

  • Edge

    • Discussed onboarding experience

      • Very interested in implementing an onboarding like experience.

      • Will likely not manifest into an onboarding experience due to Edge’s account registration but have discussed exploring some kind of pop-up or banner for the FCH registrations.

    • Improve UX

      • Will implement in next sprint. Will move away from webview (reg site) to their own UX (similar to Opera).

  • Guarda

    • Discussed onboarding experience

      • Seemed interested but not as interested as Edge

    • Discussed adding Domain functionality and additional FCH registrations (currently can only register 1 Handle)

      • Very interested in implementing this but dev workload is a concern due to their current roadmap

  • Opera

    • Parity for Domains and additional Handle registrations has not been reached across all platforms.

      • So far Domains and additional Handle registrations are only available for Opera for Android and IOS.

    • All other Opera browsers have the free Handle registrations w/ onboarding experience.

      • Opera Broswer, Opera Crypto Broswer, Opera GX, and mobile versions of each (both IOS and Android)

      • All above browsers have launched FIO Handles with onboarding experience. The moment you create a wallet for the first time, you are guided to make FIO registrations

        • Previously Opera got rid of this and replaced it with a pop up. We spoke with them to add the onboarding experience back in.

      • Likely reason for increase in registrations.

Post Call Thoughts and Comments:

  • Opera - signing capabilities - dev site to play around. + Set up call

 

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