2/25/21

Topic	Notes

Topic	Notes
Marketing Calendar	Converting to a reliable resource for the broader team
Resources onboarding marketing support	KZ to oversee strategy and timely execution Support for managing the logistics and execution Email marketing Social media Blog Graphics Promotional campaigns
Website	Draft of the next version of the website content to be shared by tomorrow (Fri 2/26) Call set up to discuss with the team
CMC	Video feedback and updates to be submitted today
ETH Denver	Follow up campaign ideas open for discussion Budgeting and accounting from the event to be provided by EOD Fri 2/26
Event strategy	Kaitie to create and import a FIO Playbook for vetting and approving events Simplified process for events who want us to sponsor (i.e.: Google Form) List of events and budget planning for Q2
Account management	Update from the past week and moving ahead
PR	Updates

Notes:

Weekly Video?
WhiteBIT
Presale Domain Renewals
Website
- Move knowledge base wallet guides over to it?
- Add weekly videos?
- Webmaster needed - Brad?
  - Luke to connect with Brad to change over the DNS
  - Make Brad an admin
- https://fioprotocol.github.io/fio-website/
- https://github.com/fioprotocol/fio-website/issues
How to make FIO easier for people? (even with dapp, still need onboarding help with partner wallets)
Add WhiteBIT and others to wallet guide (community bounty?)
Trustee?
Frontier?
Update Edge Wallet guide (outdated, video is harder to maintain)
Positioning FIO to Facilitate Crypto Mass Adoption (slide deck)
Content
- Basics
  - How do you get a FIO Address
  - How do you get a custom FIO Domain
David to write up a usability survey idea
CMC
- Structure in tiers; tier-1: go through the L&E and get your FIO tokens, tier-2: would you like to get more FIO tokens? register an address / contact information/follow-up

FIO Marketing