FIO Weekly Marketing Priority Review

Attendees: Kaitie, Emily, Luke, Brit, David, Wayne

Date: Aug 11, 2021. 10:00 MT

Topics: 

Email Marketing:

• MailChimp

  • Price jumped up when we added a bunch of emails into our mailing list

• MailerLite

  • Cheaper

  • Has to approve account first

Marketing Operations:

• Making better use of AirTable

  • Due dates + timelines

  • Emily will work on AirTable organization

• Two pairs of eyes on it before it goes live

  • Technical - Luke, David, Pawel, Eric

  • Marketing - Kaitie, Emily

Staking:

• Landing Page

  • In google doc form

  • Will be published on the new website

• APR calculator

• Staking counter (how many FIO has been staked at any given time)

• Blog

  • What is staking? - General

Marketing Dashboard

• Marketing Monthly Meeting summary - Similar to Eric’s dashboard on Monday’s Meetings

BD Team

• One Pager for BD team to go head-hunting

  • Create a sense of urgency for the grant

    • Artificial Scarcity.

  • Sign MOU by date X. First sign first serve.

• Google form page to apply for grant

• How long this program should be open for

  • 3 - 4 months?

  • 90 days

    • Sign for integration - agree that integration is going to happen.

  • 6 months *or mutually agreed upon date

    • Completed integration

  • Too short -> Oh we missed it - forget about it

  • Too long -> We have a huge roadmap, let's push it

Partner Marketing Doc:

• Gleam campaign

• Put in AirTable

• Budget approval

• Create new pages/links for the partners

Dashboard:

• Marketing pieces what the dashboard is?

  • Blog post? – Pawel?

• Garing needs help understanding for marketing purposes.

• Why are we building a dashboard?

  • We are not competing with our partners, we are augmenting their experience.