New Integration Strategy 2

Clarify timeline and feature set to be integrated

Clarify who wants to make the pre-integration announcement (ideally the wallet)

If FIO will make announcement. prepare a graphic for social media use (template exists)

Begin drafting press release

Begin drafting blog article

Begin drafting landing page

Draft social media post and get approval

Share pre-integration social post

Depending on timeline, reshare between once a week-once a month

Ask for demo link if possible and begin recording user guide

Share post-integration marketing activities

Confirm press release draft

Confirm blog post draft

If user guide videos not recorded yet, get this done

Publish landing page and include in articles

Create graphic for social media use

Draft social media announcement (ideally done by partner)

Confirm FIO Address giveaway components are ready

Coordinate date of start

Push out press release

Publish landing page

Add wallet link to Ecosystem page of the website to landing page

Publish blog article

Share blog article announcement on all channels

FIO Marketing