PR + Content

Owned by Kaitie Zhee
Last updated: Dec 22, 2020
1 min read

Public Relations and Content is a broad umbrella that requires a specialized talent and focus to achieve our specific goals. In this space, we will clarify what our PR goals are and the higher level strategy for how we achieve these goals. Our PR goals should be well-defined and not broadly based.

FIO PR Focus:

  • Crypto audience

  • Shining light on the Business, Product and Token alignment

  • Telling the “FIO Story”

  • Mainnet, low-cap gem

FIO PR Focus:

  • Crypto audience

  • Shining light on the Business, Product and Token alignment

  • Telling the “FIO Story”

  • Mainnet, low-cap gem

Media Relations

  • Mainstream media

  • Tier-2 media

  • Crypto media

  • Trade publications (finance / fintech)

Press Releases & Announcements

  • Building relationships with media outlets where we can reliably publish press announcements

  • All announcements should also be published on FIO’s owned blog (Medium)

Content

  • Weekly content at a minimum

  • Announcements

  • Story

  • Breakdown of the project; who, what, when, where, why, how

Influencers

  • Separate from marketing, this is more about getting news, awareness and announcements out to the crypto space

  • YouTubers

  • Telegram groups

  • Twitter

  • Discord groups