FIO Weekly Marketing Priority Review

Attendees: Kaitie, Luke, David, Brit, Emily, Wayne

Date: Jul 1, 2021. 10:00 MT

Topics:

Onboarding Talent:

• Emily finished her first full month

• Adding Mahesh for Social Media Marketing

• Wayne – helping with content:

  • Evergreen content + How to videos

  • Coordinate different meetups

• Looking for Email Marketing Manager

  • Wayne can help in the interim

Website Design:

• Link to design is available here on Discord: #marketing-website under Product (direct link also here)

• Team to comment on design + content

  • Note that some content is not on design graphic.

• Collect comments by EOD Wednesday 07/07/2021

Sponsorship:

• NFT.NYC

  • People to represent FIO: David, Kaitie, Donnie (possibly), Brit (booth)

  • Sponsorship includes private dinners - All NFT related – good timing for dashboard launch

  • Staff uniforms branded with FIO

  • We don't just want to be another NFT you can buy.

• Miami Crypto Experience

  • Date: September. Not confirmed yet.

Garing:

• Small marketing agency out of South Korea. Team was broken off of Huobi.

• Help with marketing and PR in China + Vietnam.

  • Starting with 2-month contract

  • Growing communities on platforms such as Weibo

  • Help with translating

• Contract not finalized

  • Garing wants FIO to put contract together - David to work on.

  • Attach contract that FIO drafts into worker proposal

Staking Marketing Campaign:

• Separate call to talk about this

Partner Marketing Campaign:

• Guarda

  • Finished their Request Campaign (10 winners)

• Changelly

  • Listed FIO token.

  • Released press release.

  • Monday (07/05) to kick off campaign (run for 5 days)

• BitMart

  • Released pre-announcement for listing FIO token.

El Salvador:

• Video delayed

  • Draft video submitted but final adjustments needed.

Youtube:

• No videos for the past 9 days.

• Bahamas video to record + go out next week

• Partner appreciation videos to discuss with Brit.

• Luke + David Comments: Release content consistently rather than having perfect editing.

• Wayne can help with editing in the interim

Blog Posts:

• NFT Forgery Prevention Using FIO

• New FIO Board Members

• Changelly FIO Token Listing

• Blog posts to come:

  • Token Wrapping. Luke: Will get it done.

  • Bridging. (Bridging and Token Wrapping blog posts will reference each other)

• Blog post Idea:

  • Comprehensive Development Update – Thorchain does this

    • Use Eric’s weekly development dashboard slides.

    • Q: How long will it take to do a comprehensive dev update? Is the time put in worth the value?

    • A: Talk to Eric and see how much time it would take to write up

    • Include partner wallets in our weekly updates

      • Incentivize regular dialogue with partners

    • Q: Bi-Monthly to start?

Next Steps: