FIO Weekly Marketing Priority Review

Attendees: Kaitie, Emily, Luke, Brit, Wayne

Date: Jul 28, 2021. 10:00 MT

Topics:

AirTable - New Marketing Platform:

• Sneaky Fees

• Concerns: As team grows, costs will grow.

Partners:

• Shapeshift

  • Reschedule Fire-side chat

• BitMart

  • Listing confirmed for the 5th of Aug.

  • No campaign created at this time.

  • Video on token trading?

    • Market liquidity but not mention trading. We want to promote ourselves as a utility token.

    • Here is a way to acquire the token to use the protocol.

• Emirex

  • Based in Dubai.

  • Part of Binance cloud property.

  • Listing for the 4th of Aug.

  • Integrated protocol?

  • Languages: Russian, Chinese and English

  • Commitment of $10,000 in promotional campaigns

  • Created Telegram for Marketing.

• Gate.io

  • Give full payment before confirming the date.

Website:

• Delay from GP on brand assets to send to developers.

• Waiting for new date for website completion.

Garing:

• Have press links

• Building the wechat community.

• Did some biz dev.

Staking:

• Call on Friday.

• Wayne to get a walkthrough with Luke on staking for video.

• Messaging: everyone has a fair start to stake.

  • Team that's involved to prefill the 1mil tokens – concerns on the rich getting richer.

• What are the websites where users get their staking information from?

  • Everstake

Satoshi Round Table Talk

• Networking with OkX, OKCoin, Dish

  • Can reach out to other CEOs, founders at the event.

• Topics:

  • Decentralizing your company.

  • DPOS

  • Media - RoundTable.io

• “Once you show people the magic, FIO is going to do well” - After showing Alty integration.

• Content – make crypto easier for Bitcoin, Lightning, wrapped Bitcoin, custodial bitcoin, wrapped noncustodial bitcoin.

  • Let's be the expert on making crypto (issues outside of FIO) easier to use – and we are the layer on top of that.

Address Registrations:

• Ecoins

  • Foundation is no longer subsidizing for new address registrations.

  • How do we validate that these are humans?

• Address registrations have significantly dropped off

  • Important to bring that up for biz dev purposes.

Improve how we talk about:

• Decentralized business – if you support the chain, you can make money.

• We are a usability layer – we are not getting in the way of your transactions.