FIO Weekly Marketing Priority Review

Attendees: Kaitie, Emily, David, Luke, Brit, Triston, Wayne

Date: Jul 21, 2021. 10:00 MT

Topics:

New Marketing Platform:

• Airtable

  • Want to test out the platform

  • Similar to JIRA, but more intuitive. JIRA lost the calendar capability

  • Concerns:

    • Worried about being marketing and the rest of the team being disjointed.

    • There are benefits of having everyone on the same platform on confluence.

    • Nonprofit license on JIRA to handle pricing.

    • As the marketing team grows, would the airtable pricing be out of hand?
      Airtable Pricing | Compare Plans, Features & Costs Looks to be $24 a month per person ($20 if paying annually)

  • Try out the free version to see if that’s all that's needed – avoid paying for the paid version.

Competitive Matrix:

• A direct marketing tool.

  • Going to be attached to emails to those who have integrated unstoppable domains → look at FIO.

• Not going to be published on social media.

• Concerns

  • How unstoppable domains are best represented?

  • Is there anything on here that isn't accurate?

    • Ex: Change to “Decentralize Recurring Revenue Stream”.

  • It's going to be shared publically eventually. Then Luke has to defend it on social media if it's inaccurate.

  • Send it to Guarda and Edge (FIO and Unstoppable Domains integrated) with the intention of wanting it to be accurate.

Case Study:

• A partner that has had a successful integration with data, selling that story.

  • Figure out what kind of framework to build that story. What kind of content is needed, and if that data is accessible.

Reengage with the Partner Videos:

• Add things into the airtable calendar. Put time blocks. Fill in notes and tag Kaitie.

Partners:

• Gate.io

  • Sent something for Kaitie to look at.

    • Change currency from dollars to tokens.

    • Learn and Earn campaign? – Repurpose CMC content.

• Xcel Pay

  • wanted to set up a call – time zone issues. Ola is working with them and sent an MOU.

• Bitmart

  • Getting in writing from both parties a consistent answer on whether they are integrating. We don’t want them to just say “no”.

Website:

• Will send costs for the website to Luke and David. Within budget.