New FIO Shop

Driver	Approver	Contributors	Informed	Status

Driver	Approver	Contributors	Informed	Status
				NOT STARTED

Objective

The main objective of the FIO Shop is to create a place online where people can buy merchandise and pay in crypto using their FIO Address in a way that is joyful and friendly.

Current store: https://shop.fioprotocol.io/

Goals

Goal	Metric

Goal	Metric
Establish a Shopify store
Migrate the current FIO Shop to the new store
Create new custom branded apparel and merchandise
Work with the FIO Ecosystem partners to list and sell their branded merchandise as well (goal is to be the website they send their users to to buy their company swag)

SWOT Analysis

Strength	Opportunities

Strength	Opportunities

Weaknesses	Threats

Messaging & Positioning

Product description

Short positioning statement

Detailed positioning statement

Timeline

Lane 1

Lane 2

Feature 1

Feature 2

Feature 3

Feature 4

iOS app

Android app

FIO Marketing