Branding and Messaging
- Jonathan Syu
Background
This branding and messaging exercise were performed at the outset of the FIO Protocol back in 2018 and ported over to this page with minimal formatting changes (+ emojis). It has not been updated since its original creation.
On the outset, FIO did not spend an extensive amount of time on branding or messaging and launched a visual identity and website in approximately two weeks. Most work was done subsequently and iteratively tested over time.
Tone/Values
Easy
Collaborative
Neutral
The Foundation for Interwallet Operability is intended to operate as a neutral blockchain foundation that emphasizes usability and adoption. Since we’re broadly only talking to CEO’s and potential integrators, we aim to maintain a high level of professionalism.
Potential Messaging
Target Group | Delivery Type | Goal | Emotion |
Wallet Users (existing) | Local In-app or via local push notification | Generate interest, curiosity, allure, Click-Through, Register address | Life made easier |
Headline | Subtext | Subtext Alt 1 | Subtext Alt 2 |
Same Crypto, Just Easier! | Get your FIO address today, and harness the full power of your wallet!
| Get your FIO address today, and make cryptocurrency simple to use! | Sending and receiving crypto has never been easier! |
Same Crypto, Just Easier!Get your FIO address today, and harness the full power of your wallet! -- Grab Yours Now |
Target Group | Delivery Type | Goal | Emotion |
Wallet Users - new and existing | Social media, Podcasts, influencers | Establish brand personality, Click-Through, Register address | Relatable, humor |
Headline | Subtext | Subtext Alt 1 | Subtext Alt 2 |
So easy Paul could do it! | Who is paul? Why do you care?
| If Paul can do it, it must be simple! | Paul just split a payment with his friend for thai fried rice, delicious! |
Crypto so easy, Paul can do it!Paul just split a payment with his friend for thai fried rice, delicious! -- Learn More |
Target Group | Delivery Type | Goal | Emotional |
Wallet Users new and existing | Sponsorship, Social media, Podcasts, | Click-Through, Search and register address quickly | Aggressively Neutral, Simple, aspirational |
Headline | Subtext | Subtext Alt 1 | Subtext Alt 2 |
Any Crypto, Any Wallet, One Address! | Say goodbye to complicated crypto addresses.
| Send crypto to the right address!, | Complicated crypto addresses are a thing of the past. |
Any Crypto, Any Wallet, One Address!Say goodbye to complicated crypto addresses. -- Gimme my simple FIO Address! |
Target Group | Delivery Type | Goal | Emotion |
Wallet Users new and existing | Social media, media partner sites, podcasts, sponsorship (exchanges, wallets) | Generate self-doubt or FOMO, Click-Through, Register address | Insurance, Security |
Headline | Subtext | Subtext Alt 1 | Subtext Alt 2 |
Know where you’re sending it. | Gimme my simple FIO Address!
| Send crypto to the right address!, | Send crypto without worry! |
Know Where You’re Sending It.Send crypto without the fear of losing it. -- Get Started |
Other ideas:
Blockchain has a name!
Crypto So Easy Your Grandma Can Use It!
F*** Public Addresses
Crypto Venmo?