New Integration Strategy
- Jonathan Syu
- Kaitie Zhee
Owned by Jonathan Syu
As new partners get integrated with the FIO Protocol, we want to ensure an established set of marketing activities that can attract users to the wallet. This is a combination of announcements, content, and giveaways.
Campaign Timeline
3 weeks
Includes pre-integration and post-integration activities
Pre-Integration
Clarifications
Clarify timeline and feature set to be integrated
Clarify who wants to make the pre-integration announcement (ideally the wallet)
Drafts
If FIO will make announcement. prepare a graphic for social media use (template exists)
Begin drafting press release
Begin drafting blog article
Begin drafting landing page for the How-to Guide
Draft social media post and get approval
After approval
Share pre-integration social post
Depending on timeline, reshare between once a week-once a month
Two week afterwards
Ask for demo link if possible and begin recording user guide
Share post-integration marketing activities
Post-Integration
Preparation
Confirm press release draft
Confirm blog post draft
If user guide videos not recorded yet, get this done
Publish landing page and include in articles
Create graphic for social media use
Draft social media announcement (ideally done by partner)
Confirm FIO Address giveaway components are ready
Coordinate date of start
Day One (start of integration)
Push out press release
Publish landing page
Add wallet link to Ecosystem page of the website to landing page
Publish blog article
Share blog article announcement on all channels
Week One
Reshare w/comment blog article twice (ask for people to register FIO Address->landing page)
Retweet any version updates as they come out
TEST full giveaway components (make sure requests work and amount is ready)
Week Two
Launch FIO Address Request Giveaway (see playbook) - wallet must announce this! (we can’t concurrently run these from our account, it’s too messy)
Week Three
Launch FIO Address social handle campaign (see playbook) - wallet must announce this.