Staking Marketing Checklist

Landing Page Development

FIO Staking Landing Page

Phase 1 | Coming Soon | Dec. 15, 2021
  • Goal: Drive Waitlist Sign Up

    • High-level overview

Phase 2 | Live on Mainnet | Jan. 18, 2022
  • Goal: Drive Staking Update Subscriptions

    • High-level overview

    • Explanatory article

Phase 3 | Live in Edge Wallet | Feb. 4, 2022
  • Goals: Drive New FCH Regs in Edge, Total Staked $FIO in Edge

    • High-level overview

    • Countdown to activation

    • Explanatory modules

    • Integrated partners (live + coming soon)

Phase 4 | Activation Achieved | Feb. 22, 2022
  • Goals: Drive New FCH Regs, Total Staked $FIO

    • High-level overview

    • Countdown to activation

    • Explanatory modules

    • Integrated partners (live + coming soon)

    • Live APR calc / daily reporting


Campaign Activity

[Delivery Activities] Protocol | FIO Staking | Mainnet Launch


[Delivery Activities] Integration | Edge | FIO Staking

[Blog] Edge | FIO Staking | Live in Edge
[Email] Edge | FIO Staking | Live in Edge
[Event] Edge | FIO Staking | AMA
[Event] Edge | FIO Staking | Influencer Giveaway
[Event] Edge | FIO Staking | Twitter Spaces
[Press Release] Edge | FIO Staking | Live in Edge
[Signal] Edge | FIO Staking | Live in Edge
[Social] Edge | FIO Staking | Live in Edge
[Social] Edge | FIO Staking | AMA Announcement
[Social] Edge | FIO Staking | Twitter Spaces Announcement
[Video] Edge | FIO Staking | Live in Edge | Edge Demo

Listing sites & updates:

  • The biggest resource that provides data on various PoS chains and validators.

  • Make a profile & request to update FIO Protocol data and include staking on

  • Update page

  • Last updated in Aug 2020, while many users may rely on Binance crypto researches.

  • Request to publish a brief “How To” guide on FIO Staking

  • Request to add a quick FIO Staking course

  • Guides from Everstake's side, knowing that Everstake one of the biggest staking platforms internationally with more than 325,000 delegators and the total delegated stake of about $3 Billion in digital assets, you can be sure that FIO Staking will be promoted widely.


Working Ideas (mostly loose ideas so far):

  • early mover contest for partners

    • tiered incentives for reaching certain milestones

  • referral contest