Analytics, KPIs and Metrics

Owned by George Worrell
Last updated: May 18, 2022
2 min read

Baseline KPIs

  • Monthly Active Users

    • First 6 months:

      • Failure: 1,000 or less

      • Expected: 1,000 - 10,000

      • Raging success: 10,000 or more

    • How - Move the “how” into this to show the path.

  • Monthly FIO Crypto Handle registrations

    • First 6 months:

      • Failure: 1,000 or less

      • Expected: 1,000 - 10,000

      • Raging success: 10,000 or more

    • How - Move the “how” into this to show the path.

  • Monthly FIO Domain registrations

    • Failure: 50 or less

    • Expected: 50 - 500

    • Raging success: 500 or more

  • Uptime

    • 99.999% Uptime

  • Coverage* - Speak to the steering committee

Analytics

  • TBD

Metrics

  • TBD

 

Parking Lot / Notes

Product Path to Support KPIs

  1. Usability Testing (The How)

    1. Create plan to track metrics in order to better understand use patterns of the current production site

    2. Create plan to conduct user testing sessions for current dashboard onboarding and use

    3. Create plan to conduct user testing sessions for new features prior to roll-out

    4. Reporting for users

  2. Proper KPI Measurement

    1. Analytics

    2. Metrics / Measurement

  3. Increase Use

    1. Identify and create first time end-to-end user experience path (i.e. going passed simple registration)

    2. Identify and create specific follow-on experiences for returning users (better educate and surface features)

      1. Guides and prompts

      2. Dashboard Main View 2.0 Experience

    3. Identify and create new feature sets to drive use

      1. Pay with crypto

      2. Purchase FIO in dashboard

      3. FIO Crypto Handle Monitoring (non-imported)

      4. Locked Token Approach (example: lock and release token schedule)

      5. Wallet Connection Expansion

      6. Adoption centered notifications

  4. Growth

    1. End User - This relies on KPIs from other areas

      1. Increase awareness of FIO protocol, the number of FIO Crypto handles and the number of and value of domain sales 

        1. Identify and implement cross-pollination of marketing and dashboard sites/channels to better integrate the two

          1. Information/Promotion Highlighting within Dashboard

          2. Information/Promotion Support in Marketing Channels

          3. Create Referral Program Dashboard Experience

          4. Create FIO  Crypto Handle/Domain Promotion/Recommendation Engine

          5. Third-Party Registration

    2. Integration - This relies on KPIs from other areas

      1. Increase Domain & Crypto Handle Registrations and Utilization with Partners

        1. Create white-label model for partners

        2. First Time User Experience

          1. Landing Page

          2. Identify and develop streamlined end-to-end partner experience

        3. Return User Experience

          1. Partner goal-oriented views (staking focused for example)

    3. Opportunity - This relies on KPIs from other areas

      1. Identify new creative ways FIO Protocol can increase usability across the dashboard and new segments

        1. FIO Chat/Conversation Oriented Approach (humanized experience)

        2. Token Management System (TMS)

        3. Portable Dashboard Components

    4. Community Support - This relies on KPIs from other areas

      1. Create Governance UX

    5. Operational (Ongoing)

      1. Maintenance and Updating - Identify Bugs

        1. Continue to identify areas of improvement within current deployment

          1. Perform UAT and Production UX Testing

          2. Triage/Fix Product Experiences when identified