BitMax Deposit + FIO Address Campaign

Owned by Jonathan Syu
Oct 07, 2020
1 min read

Dates: Sept 11th to Sept. 25th
Format: Users registered a FIO Address on the BitMax FIO Domain and had to send crypto into the exchange.

Data collected:
Users who went to the “Free FIO Address” link in analytics
Total # of FIO Addresses registered during that time period (BitMax Campaign overran both Bithumb and Binance campaigns, so all data is potentially magnitudes off)

Results:
Unique Pageviews to “Free FIO Address” link: 1547
Total # of valid FIO Addresses registered on-chain for Bitmax: 587
Total # of valid FIO Addresses registered on-chain in total: 2,181

Concluding thoughts:
There’s not a ton of data from this campaign since most of it is captured on BitMax’s side. At best, we might be able to estimate that all BitMax domain registrations had a corresponding FIO Address registration on a wallet, which would give us a max conversion of 587 x 2 = 1174 registrations, which would be maximum top.

Additional data points that might be helpful to understand are:

  1. What # of users actually participated ultimately (how many people received tokens). This assumedly would be <= 587.

  2. # of pageviews to their announcement page.

There’s no way to know whether users got a FIO Address on a wallet, or that they even used their FIO Address on BitMax to receive their deposit (all we can know is that they got a FIO Address prior to a deposit).