Bithumb Learn and Earn

Owned by Jonathan Syu
Oct 07, 2020
2 min read

Dates: Sept 15th to Sept. 20th
Format: Users went to a two-page landing page for Bithumb users. Part 1 had a form which required all users to fill out a simple quiz about the FIO Protocol to be eligible. The second part required users to complete certain activities to be entered into a drawing for FIO Token prizes.

Data collected:
Total # of users who filled out the forms
Total # of valid FIO Addresses
Total # of FIO Public Key entries
Total # of FIO Addresses registered during that time period (Bithumb only overlapped with BitMax, which was a ways into the campaign already)

Results:
Total # of users who filled out the Quiz form: 5,944
Total # of users who entered the drawing: 5089
Total # users who put in a FIO Address: ~2,700
Total # of users who put in their FIO Public Key: 1763
Total # of valid FIO Addresses registered on-chain in total: 1500 (bitmax was 232 of these for sure, so probably more like 1278)

Concluding thoughts:
There’s substantially more users who entered a FIO Address than registered in total during the campaign, which seems to suggest that there’s likely half of the engagements were already FIO Address users. This is more closely in line with the unique pageviews of the Free FIO Address link - chances are a lot of these users had already been to the page before.

The two part series overall seems to work okay - most users who filled out the quiz successfully filled out the second part of the drawing as well. 4463 actually went ahead and tried to fill out the FIO Address portion of the drawing (many were blank or clearly just gibberish/email addresses/etc). Of that, nearly 40% put in their public key instead of their FIO Address. Given that only 1278 actual on-chain registration occurred, it’s possible that none of the public key registrations were even real attempts to get a FIO Address in the first place.

The “Free FIO Address” landing page is NOT used in this campaign, since we didn’t want to move people off the experience. Unfortunately, this meant that we also don’t quite know how many people even “attempted” to get a free FIO Address.