Staking Marketing Checklist

Landing Page Development

FIO Staking Landing Page

• Phase 1 | Coming Soon | Dec. 15, 2021

• Goal: Drive Waitlist Sign Up

  • High-level overview

• Phase 2 | Live on Mainnet | Jan. 18, 2022

• Goal: Drive Staking Update Subscriptions

  • High-level overview

  • Explanatory article

• Phase 3 | Live in Edge Wallet | Feb. 4, 2022

• Goals: Drive New FCH Regs in Edge, Total Staked $FIO in Edge

  • High-level overview

  • Countdown to activation

  • Explanatory modules

  • Integrated partners (live + coming soon)

• Phase 4 | Activation Achieved | Feb. 22, 2022

• Goals: Drive New FCH Regs, Total Staked $FIO

  • High-level overview

  • Countdown to activation

  • Explanatory modules

  • Integrated partners (live + coming soon)

  • Live APR calc / daily reporting

Campaign Activity

→ [Delivery Activities] Protocol | FIO Staking | Mainnet Launch 👇

• [Blog] FIO Staking | Mainnet Launch | Coming Soon
• [Email] FIO Staking | Mainnet Launch | Coming Soon
• [Social] FIO Staking | Mainnet Launch | Coming Soon
• [Blog] FIO Staking | Mainnet Launch | Live on Mainnet
• [Email] FIO Staking | Mainnet Launch | Live on Mainnet | Waitlist Early Access
• [Email] FIO Staking | Mainnet Launch | Live on Mainnet | General Access
• [Signal] FIO Staking | Mainnet Launch | Live on Mainnet
• [Social] FIO Staking | Mainnet Launch | Live on Mainnet
• [Video] FIO Staking | Mainnet Launch | Live on Mainnet | Anchor Demo

→ [Delivery Activities] Integration | Edge | FIO Staking 👇

• [Blog] Edge | FIO Staking | Live in Edge
• [Email] Edge | FIO Staking | Live in Edge
• [Event] Edge | FIO Staking | AMA
• [Event] Edge | FIO Staking | Influencer Giveaway
• [Event] Edge | FIO Staking | Twitter Spaces
• [Press Release] Edge | FIO Staking | Live in Edge
• [Signal] Edge | FIO Staking | Live in Edge
• [Social] Edge | FIO Staking | Live in Edge
• [Social] Edge | FIO Staking | AMA Announcement
• [Social] Edge | FIO Staking | Twitter Spaces Announcement
• [Video] Edge | FIO Staking | Live in Edge | Edge Demo

Listing sites & updates:

• https://www.stakingrewards.com/

• The biggest resource that provides data on various PoS chains and validators.

• Make a profile & request to update FIO Protocol data and include staking on

• https://research.binance.com/en/projects/fio-protocol

• Update page

• Last updated in Aug 2020, while many users may rely on Binance crypto researches.

• CoinMarketCap | How To Guides

• Request to publish a brief “How To” guide on FIO Staking

• HedgewithCrypto

• Order articles publication on some mediums that are potentially high in search results related to staking (like https://www.hedgewithcrypto.com/stake-cosmos/ ).

• Coinbase | Earn

• Request to add a quick FIO Staking course

• Quora Topic

• Add a topic to Quora that will be related to FIO staking, like https://www.quora.com/search?q=staking.

• Everstake Guides

• Guides from Everstake's side, knowing that Everstake one of the biggest staking platforms internationally with more than 325,000 delegators and the total delegated stake of about $3 Billion in digital assets, you can be sure that FIO Staking will be promoted widely.

Working Ideas (mostly loose ideas so far):

• early mover contest for partners

  • tiered incentives for reaching certain milestones

• referral contest