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  •  If FIO will make announcement. prepare a graphic for social media use (template exists)
  •  Begin drafting press release
  •  Begin drafting blog article
  •  Begin drafting landing page for the How-to Guide
  •  Draft social media post and get approval

...

  •  Reshare w/comment blog article twice (ask for people to register FIO Address->landing page)
  •  Retweet any version updates as they come out
  •  TEST full giveaway components (make sure requests work and amount is ready)

Week Two

  •  Launch FIO Address Request Giveaway (see playbook) - wallet must announce this! (we can’t concurrently run these from our account, it’s too messy)

Week Three