As new partners get integrated with the FIO Protocol, we want to ensure an established set of marketing activities that can attract users to the wallet. This is a combination of announcements, content, and giveaways.
Campaign Timeline
3 weeks
Includes pre-integration and post-integration activities
Pre-Integration
Clarifications
- Clarify timeline and feature set to be integrated
- Clarify who wants to make the pre-integration announcement (ideally the wallet)
Drafts
- If FIO will make announcement. prepare a graphic for social media use (template exists)
- Begin drafting press release
- Begin drafting blog article
- Begin drafting landing page
- Draft social media post and get approval
After approval
- Share pre-integration social post
- Depending on timeline, reshare between once a week-once a month
Two week afterwards
- Ask for demo link if possible and begin recording user guide
- Share post-integration marketing activities
Post-Integration
Preparation
- Confirm press release draft
- Confirm blog post draft
- If user guide videos not recorded yet, get this done
- Publish landing page and include in articles
- Create graphic for social media use
- Draft social media announcement (ideally done by partner)
- Confirm FIO Address giveaway components are ready
- Coordinate date of start
Day One (start of integration)
- Push out press release
- Publish landing page
- Add wallet link to Ecosystem page of the website to landing page
- Publish blog article
- Share blog article announcement on all channels
Week One
- Reshare w/comment blog article twice (ask for people to register FIO Address->landing page)
- Retweet any version updates as they come out
- TEST full giveaway components (make sure requests work and amount is ready)
Week Two
- Launch FIO Address Request Giveaway (see playbook) - wallet must announce this! (we can’t concurrently run these from our account, it’s too messy)
Week Three
- Launch FIO Address social handle campaign (see playbook) - wallet must announce this.
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