FIO Weekly Marketing Priority Review

Attendees: @Kaitie Zhee , @Emily Mader , @David Gold , Triston

Date: Jul 7, 2021. 10:00 MT

Topics:

Onboarding Talent:

• Triston - Graphic design work

  • Look at Onboarding Materials:

    • FIO Training for New Community Workers

    • Coin Market Cap Learn and Earn

Website Design:

• Looking for feedback for website by EOD today 07/07/2021

Staking Marketing Campaign:

• Earliest release date for staking is Aug 3

  • Content designs, email, education materials to be prepared for this date

• Call tomorrow led by Pawel on “How FIO Staking Works” 07/08/2021

Partner Marketing Campaign:

• Changelly

  • Kick off promotion that ends on Saturday.

    • Touch up with them on Saturday

  • David: Current contest doesn’t use Changelly platform

    • Set up another campaign to use Changelly trading platform. They will be able to verify the FIO addresses.

• Edge

  • Upcoming promotional campaign plans with Brit

• Alty

  • Upcoming call initial marketing call.

Marketing Calendar:

• To research calendar providers as the Atlassian Marketing Calendar is not usable.

Youtube:

• FIO Chain V3 video published today, 07/07/2021

• El Salvador video got published 07/05/2021

Xangle:

• Ask Garing to use updates from Xangle

Blog Post:

• Token Wrapping - Luke to finish

Social Media Platforms to add to our Marketing Plan:

• Blockfolio

• Coin Market Cal

• Regular Clubhouse chats

Usability Testing:

• Have FIO community members test out our partner platforms so they are familiar with it.

• Kaitie to do usability research

Updating the Branding:

• Unfuck Your Crypto ?:

  • Test it out to get some engagement data:

    • Marketing campaign of crypto horror stories

    • Clubhouse room called “Unfuck your crypto”. FIO sponsored room.

    • Edgy tweets test

  • Get trending on twitter

Next Steps: