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đź“‹ Background

This branding and messaging exercise were performed at the outset of the FIO Protocol back in 2018 and ported over to this page with minimal formatting changes (+ emojis). It has not been updated since its original creation.

On the outset, FIO did not spend an extensive amount of time on branding or messaging and launched a visual identity and website in approximately two weeks. Most work was done subsequently and iteratively tested over time.


Tone/Values

Easy
Collaborative
Neutral

The Foundation for Interwallet Operability is intended to operate as a neutral blockchain foundation that emphasizes usability and adoption. Since we’re broadly only talking to CEO’s and potential integrators, we aim to maintain a high level of professionalism.

Potential Messaging

Target Group

Delivery Type 

Goal

Emotion

Wallet Users (existing)

Local In-app or via local push notification

Generate interest, curiosity, allure, Click-Through, Register address

Life made easier 

Headline

Subtext

Subtext Alt 1

Subtext Alt 2

Same Crypto, Just Easier!

Get your FIO address today, and harness the full power of your wallet!

Get your FIO address today, and make cryptocurrency simple to use!

Sending and receiving crypto has never been easier!

Same Crypto, Just Easier!

Get your FIO address today, and harness the full power of your wallet!

-- Grab Yours Now


Target Group

Delivery Type 

Goal

Emotion  

Wallet Users - new and existing 

Social media, Podcasts, influencers 

Establish brand personality, Click-Through, Register address

Relatable, humor 

Headline

Subtext

Subtext Alt 1

Subtext Alt 2

So easy Paul could do it!

Who is paul? Why do you care? 

If Paul can do it, it must be simple!

Paul just split a payment with his friend for thai fried rice, delicious!

Crypto so easy, Paul can do it!

Paul just split a payment with his friend for thai fried rice, delicious!

-- Learn More


Target Group

Delivery Type 

Goal

Emotional  

Wallet Users new and existing 

Sponsorship, Social media, Podcasts, 

Click-Through, Search and register address quickly

Aggressively Neutral, Simple, aspirational

Headline

Subtext

Subtext Alt 1

Subtext Alt 2

Any Crypto, Any Wallet, One Address!

Say goodbye to complicated crypto addresses.

Send crypto to the right address!, 

Complicated crypto addresses are a thing of the past.

Any Crypto, Any Wallet, One Address!

Say goodbye to complicated crypto addresses.

-- Gimme my simple FIO Address!


Target Group

Delivery Type 

Goal

Emotion  

Wallet Users new and existing 

Social media, media partner sites, podcasts, sponsorship (exchanges, wallets)

Generate self-doubt or FOMO, Click-Through, Register address

Insurance, Security

Headline

Subtext

Subtext Alt 1

Subtext Alt 2

Know where you’re sending it.

Gimme my simple FIO Address!

Send crypto to the right address!, 

Send crypto without worry!

Know Where You’re Sending It.

Send crypto without the fear of losing it.

-- Get Started



Other ideas:

  • Blockchain has a name!

  • Crypto So Easy Your Grandma Can Use It!

  • F*** Public Addresses

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