A social media campaign is a simple mechanism in which we ask users to replace their Twitter/Telegram handles with their FIO Address and award a number of them with free FIO. This can be done with a specific wallet and/or domain if desired.
Approximate budget: $200-250
Sample Announcement:
Show us your FIO Address! Replace your Twitter handle with your FIO Address, and then comment below. We’ll randomly select xxx winners of FIO Tokens.
Format (2-3 days):
Require users to register a FIO Address on a specific domain
Have users change their handle and comment below the tweet
Check all comment, collect FIO Addresses and randomly select winners
Pre-Giveaway
- Create graphic for social media use (the partner should be posting the giveaway, not FIO, otherwise we don’t get any new users)
- Check that the domain is public and available to be registered on. Make sure there is a limit imposed on the wallet registrations allowed
- There should be a recording/user-guide of how to get a FIO Address
During Giveaway
- Both parties should be posting about the giveaway twice throughout a 2-3 day campaign
- On last day, FIO will award prizes (and record screen of doing so) and will comment on individual winners' comment in the tweet thread
Post-Giveaway
- Consider following the campaign up with an additional AMA campaign (AMA playbook available as well)
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