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Area

Goal

Feature

Product usability

  • Increase online UV-to-domain conversion

  • Platform stability

    • Hosting/deployment migration from EZOps

    • Bug fixes

  • Usability testing

  • Usability improvements

Product offering

  • Increase online UV-to-domain conversion

  • Increase order value

  • Pay with crypto

  • Multi-year domain purchase

  • Ability to pay for renewals and bundles with non-FIO

  • Domain auto-renewal

Customer Service

  • Increase online UV-to-domain conversion

  • Decrease service cost

  • Admin panel improvements

User acquisition

  • Bring unique visitors to site

  • CPC testing

  • Affiliate model

  • Partner automation

  • Develop and fund user acquisition strategy

Legacy

  • Commitments made

  • Registration site migration

Other WPs

  • Costs covered by another WP

  • Expand Ledger actionsRegistration site migration