changes.mady.by.user Kaitie Zhee
Saved on Dec 22, 2020
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FIO PR Focus:
Crypto audience
Shining light on the Business, Product and Token alignment
Telling the “FIO Story”
Mainnet, low-cap gem
Media Relations
Mainstream media
Tier-2 media
Crypto media
Trade publications (finance / fintech)
Press Releases & Announcements
Building relationships with media outlets where we can reliably publish press announcements
All announcements should also be published on FIO’s owned blog (Medium)
Content
Weekly content at a minimum
Announcements
Story
Breakdown of the project; who, what, when, where, why, how
Influencers
Separate from marketing, this is more about getting news, awareness and announcements out to the crypto space
YouTubers
Telegram groups
Twitter
Discord groups