FIO Target Customer

Overview

The objective of this project is to clearly communicate with the primary target customer: integrators, i.e. wallets and exchanges.

Customer Types

In priority order:

  • Integrator, i.e. wallet, exchange, payment processor

    • Business leader, i.e. C-level, product manager, etc.

    • Developer

  • Protocols

  • Non-investor crypto user

  • FIO community member

    • BP

      • Current

      • Prospect

    • Worker

      • Current

      • Prospect

  • Token investor

    • Small/retail

    • Large/institutional

Value proposition

Cryptocurrency is too hard to use. FIO removes the barriers to mass adoption by making cryptocurrency easier to use.

Customer type

Value proposition - Why should I care about FIO

How

Customer type

Value proposition - Why should I care about FIO

How

Integrator

  • Better User experience

    • More secure

    • Error free

  • Human-readable names

  • Request

  • Cross-wallet memo

  • Get new users

  • Participate in marketing of FIO Protocol

    • User download wallet to get FIO Address

  • Make money

  • Share of fees for registrations even when free

  • Integration bounties

  • Less customer support

  • Most support related to sending/receiving, which FIO makes easier

Protocols

  • Better User experience when interacting with protocol

    • More secure

    • Error free

  • Human-readable names

  • Request

  • Cross-wallet memo

  • Way to interact with community

  • Using FIO Requests

Non-investor crypto user

  • Better User experience

    • More secure

    • Error free

  • Human-readable names

  • Request

  • Cross-wallet memo

FIO community member

  • Earn money and reputation

  • BP rewards

  • Worker Proposal payments

  • Increase mass adoption of crypto

  • Removes the barriers to mass adoption by making cryptocurrency easier to use.

Token investor

  • Make money

  • Early adopter of Protocol which will become industry standard

Customer Journey Maps

Integrator

Personas

  • Business leader, i.e. C-level, product manager, etc.

  • Developer

Journey Map

 

Awareness

Consideration

Decision

Integration

Advocacy and Support

 

Awareness

Consideration

Decision

Integration

Advocacy and Support

Customer Goals

  • None

  • Understand what is FIO?

  • Decide if they should care?

  • Understand how FIO benefits their product

  • Get feedback from other team members?

  • Understand cost of integration.

  • Understand how it’s different from competition

  • Integrate FIO

  • Have FIO run smoothly

  • Maximize benefit from FIO

  • Increase brand awareness and users

Customer Activities

  • Exposed to FIO

  • Watch explainer video

  • Navigate FIO website content

  • Use FIO in FIO-enabled wallet

    • Download wallet

    • Register FIO Address

    • Make purchase on FIO Shop

    • Send FIO Request

  • Get internal buy-in

  • Asses integration strategy

    • Review integration guide

  • Asses development complexity

    • Review integration options and spec

  • Asses incentives

  • Talk to FIO representative

  • Design interaction

  • Develop code

  • Planning marketing

  • Execute marketing campaigns

Touchpoints

  • Word of mouth

  • Traditional media

  • Social media

  • Direct contact from FIO

  • Website

    • Main site

    • KB

    • Dev Hub

  • FIO-enabled wallet

  • FIO Shop

  • FIO Team contact

    • Slack/Telegram

    • Email

    • Zoom

  • Website

    • Main site

    • KB

    • Dev Hub

  • FIO Team contact

    • Slack/Telegram

    • Email

  • Website

    • Dev Hub

  • Email

  • Zoom

Business Goals

  • Capture interest

  • Explain FIO

  • Convey benefit to integrators and its users

  • Obtain contact information

  • Get commitment to integrate

  • Announce planned integration

  • Launch integration

  • Increase FIO Address registrations

  • Increase usage

KPIs

  • Customers reached

  • Website engagement

    • Main website

    • Shop orders

  • Number of contacts

  • Number of wallets making commitment

  • Number of live integrations for each integration option

  • FIO Address registrations

  • Monthly Active FIO Address

Barriers

  • Too many crypto projects out there

  • Too many crypto projects out there

  • Complexity of FIO Protocol

  • Other internal priorities

  • Lack of customer demand, FIO not widely adopted

  • Technical complexity

  • Other internal priorities

  • Lack of customer demand, FIO not widely adopted

 

Motivators

  • FIO will make all of crypto easier to use

  • Increase income

  • Increase users

  • Benefits to integrator’s users

  • Free/discounted merchandise in FIO Shop

  • FIO Tokens for trying things

  • Industry adoption

  • Monetary incentives

  • Benefits to its users

  • Marketing exposure for their brand

  • Industry adoption

  • Monetary incentives

  • Benefits to its users

  • Marketing exposure form their brand

 

Ideas

 

  • Approve FIO Requests for FIO tokens from qualified wallets.

  • Refund FIO Shop purchases from qualified wallets.

  • Explainer video for integrators

  • Income calculator

  • Focus only on integrating look-up as the only thing being pitched.

  • Compare FIO to competition

  • Tools for internal buy-in

  • Industry adoption validation info

 

  • Income generated

Protocols

Journey Map

 

Awareness

Consideration

Decision

Promotion

 

Awareness

Consideration

Decision

Promotion

Customer Goals

  • None

  • Understand what is FIO?

  • Decide if they should care?

  • Understand how FIO benefits their protocol

  • Understand how protocol can work with Foundation to promote FIO+protocol

  • Get feedback from other team members?

  • Execute promotion

Customer Activities

  • Exposed to FIO

  • Watch explainer video

  • Navigate FIO website content

  • Use FIO in FIO-enabled wallet

    • Download wallet

    • Register FIO Address

    • Make purchase on FIO Shop

    • Send FIO Request

  • Get internal buy-in

  • Asses marketing/promotion strategy

  • Asses incentives

  • Talk to FIO representative

  • Talk to FIO representative

  • Talk to participating wallets

Touchpoints

  • Word of mouth

  • Traditional media

  • Social media

  • Direct contact from FIO

  • Website

    • Main site

    • KB

    • Dev Hub

  • FIO-enabled wallet

  • FIO Shop

  • FIO Team contact

    • Slack/Telegram

    • Email

    • Zoom

  • Website

    • Main site

    • KB

  • FIO Team contact and participating wallets contacts

    • Slack/Telegram

    • Email

    • Zoom

Business Goals

  • Capture interest

  • Explain FIO

  • Convey benefit to protocol and its users

  • Obtain contact information

  • Get commitment to promote

  • Launch promotion

KPIs

  • Customers reached

  • Website engagement

    • Main website

    • Shop orders

  • Number of contacts

  • Number of protocols making commitment

  • Number of promotions launched

Barriers

  • Too many crypto projects out there

  • Focused on own protocol

  • Too many crypto projects out there

  • Focused on own protocol

  • Other internal priorities

  • Lack of customer demand, FIO not widely adopted

  • May not want to promote other protocols

  • Other internal priorities

Motivators

  • FIO will make all of crypto easier to use

  • Benefits to protocol’s users

  • Free/discounted merchandise in FIO Shop

  • FIO Tokens for trying things

  • Industry adoption

  • Monetary incentives

  • Benefits to its users

  • Marketing exposure for their brand

  • Industry adoption

  • Monetary incentives

  • Benefits to its users

  • Marketing exposure for their brand

Ideas

 

 

 

 

Non-investor crypto user

Journey Map

 

Awareness

Consideration

Decision

Usage

 

Awareness

Consideration

Decision

Usage

Customer Goals

  • None

  • Understand what is FIO?

  • Decide if they should care?

  • Obtain FIO Address

  • Make sending and receiving crypto easier

Customer Activities

  • Exposed to FIO

  • Watch explainer video

  • Navigate FIO website content

  • Get wallet with FIO support

  • Register FIO Address

  • Use FIO in their wallet

Touchpoints

  • Word of mouth

  • Traditional media

  • Social media

  • Wallet/Exchange promotion

  • Website

    • Main site

  • Wallet/Exchange

  • Telegram

  • Wallet

  • Wallet/Exchange

Business Goals

  • Capture interest

  • Explain FIO

  • Convince to try FIO

    • Get wallet

    • Register FIO Address

    • Send FIO Request

  • Get FIO Address registrations

  • Usage

    • FIO Requests sent/received

    • Mappings

KPIs

  • Customers reached

  • Website engagement

  • FIO Address registrations

  • FIO Address registrations

  • Monthly Active Addresses (MAA)

Barriers

  • Too many crypto projects out there

  • Understand benefits of FIO

  • Users rely only on content on Wallet/Exchange

  • Most likely having to download/register with new wallet

  • Navigate often complex registration process inside that wallet

  • Very limited real world application of FIO at this time

Motivators

 

  • Free/discounted merchandise in FIO Shop

  • FIO Tokens for trying things (limited by sybil attack surface)

  • Promotional drawings

  • Promotional drawings

Ideas

 

  • Focus on just the FIO Address?

 

 

FIO community member

It's assumed that customers would first follow “Non-investor crypto user” journey map.

Personas

  • BP

    • Current

    • Prospect

  • Worker

    • Current

    • Prospect

Journey Map

 

Consideration

Decision

Participation

 

Consideration

Decision

Participation

Customer Goals

  • Understand the benefits of participating

  • Join community

  • Earn money

  • Get satisfaction from participation

  • Contribute to growth of investment

Customer Activities

  • Navigate FIO website content

  • Review active worker proposals

  • Submit worker proposal

  • Register as a prospect BP

 

Touchpoints

  • Website

    • Main site

    • KB

    • Dev Hub

    • NEW: Worker site

  • Website

    • NEW: Worker site

  • Telegram

    • Join Testnet channel

  • NEW: Worker site

  • Telegram

  • Off-line work

Business Goals

  • Convey benefits of participating

  • Add community participants

  • Keep community engaged

KPIs

  • Website engagement

  • BP nodes

  • Testnet telegram group size

  • Active workers and worker proposals

  • BP nodes

  • Testnet telegram group size

  • Active workers and worker proposals

Barriers

  • Worker proposals and DACs are a new thing for most

  • Worker proposals and DACs are a new thing for most

  • Being a BP requires highly specialize technical knowledge

 

Motivators

 

  • Future compensation

  • Compensation

Ideas

 

 

 

Token Investor

It's assumed that customers would first follow “Non-investor crypto user” journey map.

Personas

  • Small/retail

  • Large/institutional

Journey Map

 

Consideration

Decision

Stay excited

 

Consideration

Decision

Stay excited

Customer Goals

  • Understand growth potential of FIO Protocol

  • Understand details of FIO token as an investment

  • Understand ways to acquire FIO token

  • Buy FIO tokens

  • Stay informed about FIO Protocol

Customer Activities

  • Navigate FIO website content

  • Transact via exchange or OTC

  • Transact with Foundation

  • Read latest information

Touchpoints

  • Website

    • Main site

    • KB

  • 3rd party exchange

  • Email

  • Zoom

  • Website

  • Email

  • Social media

Business Goals

  • Convey benefits of FIO token ownership

  • Increase number of FIO token holders

  • Keep investor excited

KPIs

  • Website engagement

  • Exchange liquidity

  • Exchange liquidity

Barriers

  • Too many alt coins out there

  • Too many alt coins out there

 

Motivators

 

  • Future profits

 

Ideas