FIO Target Customer
Overview
The objective of this project is to clearly communicate with the primary target customer: integrators, i.e. wallets and exchanges.
Customer Types
In priority order:
Integrator, i.e. wallet, exchange, payment processor
Business leader, i.e. C-level, product manager, etc.
Developer
Protocols
Non-investor crypto user
FIO community member
BP
Current
Prospect
Worker
Current
Prospect
Token investor
Small/retail
Large/institutional
Value proposition
Cryptocurrency is too hard to use. FIO removes the barriers to mass adoption by making cryptocurrency easier to use.
Integrator |
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Protocols |
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Non-investor crypto user |
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FIO community member |
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Token investor |
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Customer Journey Maps
Integrator
Personas
Business leader, i.e. C-level, product manager, etc.
Developer
Journey Map
Customer Goals |
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Customer Activities |
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Touchpoints |
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Business Goals |
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KPIs |
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Barriers |
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Motivators |
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Ideas |
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Protocols
Journey Map
Customer Goals |
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Customer Activities |
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Touchpoints |
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Business Goals |
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KPIs |
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Barriers |
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Motivators |
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Ideas |
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Non-investor crypto user
Journey Map
Customer Goals |
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Customer Activities |
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Touchpoints |
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Business Goals |
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KPIs |
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Barriers |
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Motivators |
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Ideas |
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FIO community member
It's assumed that customers would first follow “Non-investor crypto user” journey map.
Personas
BP
Current
Prospect
Worker
Current
Prospect
Journey Map
Customer Goals |
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Customer Activities |
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Touchpoints |
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Business Goals |
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KPIs |
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Barriers |
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Motivators |
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Ideas |
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Token Investor
It's assumed that customers would first follow “Non-investor crypto user” journey map.
Personas
Small/retail
Large/institutional
Journey Map
Customer Goals |
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Customer Activities |
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Touchpoints |
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Business Goals |
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KPIs |
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Barriers |
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Motivators |
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Ideas |
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