Integrator

• Better User experience

  • More secure

  • Error free

• Human-readable names

• Request

• Cross-wallet memo

• Get new users

• Participate in marketing of FIO Protocol

  • User download wallet to get FIO Address

• Make money

• Share of fees for registrations even when free

• Integration bounties

• Less customer support

• Most support related to sending/receiving, which FIO makes easier

Protocols

• Better User experience when interacting with protocol

  • More secure

  • Error free

• Human-readable names

• Request

• Cross-wallet memo

• Way to interact with community

• Using FIO Requests

Non-investor crypto user

• Better User experience

  • More secure

  • Error free

• Human-readable names

• Request

• Cross-wallet memo

FIO community member

• Earn money and reputation

• BP rewards

• Worker Proposal payments

• Increase mass adoption of crypto

• Removes the barriers to mass adoption by making cryptocurrency easier to use.

Token investor

• Make money

• Early adopter of Protocol which will become industry standard

Customer Goals

• None

• Understand what is FIO?

• Decide if they should care?

• Understand how FIO benefits their product

• Get feedback from other team members?

• Understand cost of integration.

• Understand how it’s different from competition

• Integrate FIO

• Have FIO run smoothly

• Maximize benefit from FIO

• Increase brand awareness and users

Customer Activities

• Exposed to FIO

• Watch explainer video

• Navigate FIO website content

• Use FIO in FIO-enabled wallet

  • Download wallet

  • Register FIO Address

  • Make purchase on FIO Shop

  • Send FIO Request

• Get internal buy-in

• Asses integration strategy

  • Review integration guide

• Asses development complexity

  • Review integration options and spec

• Asses incentives

• Talk to FIO representative

• Design interaction

• Develop code

• Planning marketing

• Execute marketing campaigns

Touchpoints

• Word of mouth

• Traditional media

• Social media

• Direct contact from FIO

• Website

  • Main site

  • KB

  • Dev Hub

• FIO-enabled wallet

• FIO Shop

• FIO Team contact

  • Slack/Telegram

  • Email

  • Zoom

• Website

  • Main site

  • KB

  • Dev Hub

• FIO Team contact

  • Slack/Telegram

  • Email

• Website

  • Dev Hub

• Email

• Zoom

Business Goals

• Capture interest

• Explain FIO

• Convey benefit to integrators and its users

• Obtain contact information

• Get commitment to integrate

• Announce planned integration

• Launch integration

• Increase FIO Address registrations

• Increase usage

KPIs

• Customers reached

• Website engagement

  • Main website

  • Shop orders

• Number of contacts

• Number of wallets making commitment

• Number of live integrations for each integration option

• FIO Address registrations

• Monthly Active FIO Address

Barriers

• Too many crypto projects out there

• Too many crypto projects out there

• Complexity of FIO Protocol

• Other internal priorities

• Lack of customer demand, FIO not widely adopted

• Technical complexity

• Other internal priorities

• Lack of customer demand, FIO not widely adopted

Motivators

• FIO will make all of crypto easier to use

• Increase income

• Increase users

• Benefits to integrator’s users

• Free/discounted merchandise in FIO Shop

• FIO Tokens for trying things

• Industry adoption

• Monetary incentives

• Benefits to its users

• Marketing exposure for their brand

• Industry adoption

• Monetary incentives

• Benefits to its users

• Marketing exposure form their brand

Ideas

• Approve FIO Requests for FIO tokens from qualified wallets.

• Refund FIO Shop purchases from qualified wallets.

• Explainer video for integrators

• Income calculator

• Focus only on integrating look-up as the only thing being pitched.

• Compare FIO to competition

• Tools for internal buy-in

• Industry adoption validation info

• Income generated

Customer Goals

• None

• Understand what is FIO?

• Decide if they should care?

• Understand how FIO benefits their protocol

• Understand how protocol can work with Foundation to promote FIO+protocol

• Get feedback from other team members?

• Execute promotion

Customer Activities

• Exposed to FIO

• Watch explainer video

• Navigate FIO website content

• Use FIO in FIO-enabled wallet

  • Download wallet

  • Register FIO Address

  • Make purchase on FIO Shop

  • Send FIO Request

• Get internal buy-in

• Asses marketing/promotion strategy

• Asses incentives

• Talk to FIO representative

• Talk to FIO representative

• Talk to participating wallets

Touchpoints

• Word of mouth

• Traditional media

• Social media

• Direct contact from FIO

• Website

  • Main site

  • KB

  • Dev Hub

• FIO-enabled wallet

• FIO Shop

• FIO Team contact

  • Slack/Telegram

  • Email

  • Zoom

• Website

  • Main site

  • KB

• FIO Team contact and participating wallets contacts

  • Slack/Telegram

  • Email

  • Zoom

Business Goals

• Capture interest

• Explain FIO

• Convey benefit to protocol and its users

• Obtain contact information

• Get commitment to promote

• Launch promotion

KPIs

• Customers reached

• Website engagement

  • Main website

  • Shop orders

• Number of contacts

• Number of protocols making commitment

• Number of promotions launched

Barriers

• Too many crypto projects out there

• Focused on own protocol

• Too many crypto projects out there

• Focused on own protocol

• Other internal priorities

• Lack of customer demand, FIO not widely adopted

• May not want to promote other protocols

• Other internal priorities

Motivators

• FIO will make all of crypto easier to use

• Benefits to protocol’s users

• Free/discounted merchandise in FIO Shop

• FIO Tokens for trying things

• Industry adoption

• Monetary incentives

• Benefits to its users

• Marketing exposure for their brand

• Industry adoption

• Monetary incentives

• Benefits to its users

• Marketing exposure for their brand

Ideas

Customer Goals

• None

• Understand what is FIO?

• Decide if they should care?

• Obtain FIO Address

• Make sending and receiving crypto easier

Customer Activities

• Exposed to FIO

• Watch explainer video

• Navigate FIO website content

• Get wallet with FIO support

• Register FIO Address

• Use FIO in their wallet

Touchpoints

• Word of mouth

• Traditional media

• Social media

• Wallet/Exchange promotion

• Website

  • Main site

• Wallet/Exchange

• Telegram

• Wallet

• Wallet/Exchange

Business Goals

• Capture interest

• Explain FIO

• Convince to try FIO

  • Get wallet

  • Register FIO Address

  • Send FIO Request

• Get FIO Address registrations

• Usage

  • FIO Requests sent/received

  • Mappings

KPIs

• Customers reached

• Website engagement

• FIO Address registrations

• FIO Address registrations

• Monthly Active Addresses (MAA)

Barriers

• Too many crypto projects out there

• Understand benefits of FIO

• Users rely only on content on Wallet/Exchange

• Most likely having to download/register with new wallet

• Navigate often complex registration process inside that wallet

• Very limited real world application of FIO at this time

Motivators

• Free/discounted merchandise in FIO Shop

• FIO Tokens for trying things (limited by sybil attack surface)

• Promotional drawings

• Promotional drawings

Ideas

• Focus on just the FIO Address?

Customer Goals

• Understand the benefits of participating

• Join community

• Earn money

• Get satisfaction from participation

• Contribute to growth of investment

Customer Activities

• Navigate FIO website content

• Review active worker proposals

• Submit worker proposal

• Register as a prospect BP

Touchpoints

• Website

  • Main site

  • KB

  • Dev Hub

  • NEW: Worker site

• Website

  • NEW: Worker site

• Telegram

  • Join Testnet channel

• NEW: Worker site

• Telegram

• Off-line work

Business Goals

• Convey benefits of participating

• Add community participants

• Keep community engaged

KPIs

• Website engagement

• BP nodes

• Testnet telegram group size

• Active workers and worker proposals

• BP nodes

• Testnet telegram group size

• Active workers and worker proposals

Barriers

• Worker proposals and DACs are a new thing for most

• Worker proposals and DACs are a new thing for most

• Being a BP requires highly specialize technical knowledge

Motivators

• Future compensation

• Compensation

Ideas

Customer Goals

• Understand growth potential of FIO Protocol

• Understand details of FIO token as an investment

• Understand ways to acquire FIO token

• Buy FIO tokens

• Stay informed about FIO Protocol

Customer Activities

• Navigate FIO website content

• Transact via exchange or OTC

• Transact with Foundation

• Read latest information

Touchpoints

• Website

  • Main site

  • KB

• 3rd party exchange

• Email

• Zoom

• Website

• Email

• Social media

Business Goals

• Convey benefits of FIO token ownership

• Increase number of FIO token holders

• Keep investor excited

KPIs

• Website engagement

• Exchange liquidity

• Exchange liquidity

Barriers

• Too many alt coins out there

• Too many alt coins out there

Motivators

• Future profits

Ideas