Dates: Sept 23rd to Sept. 30th
Format: Users engaged with reading content about FIO for 5 days, and ultimately was presented the opportunity to fill out a quiz which optionally requested users to get a free FIO Address for a higher % chance of winning a prize
Data collected:
Total participants (provided by Binance, users who filled out the quiz)
Users who went to the “Free FIO Address” link in analytics
Total # of valid FIO Addresses (loosely provided to Binance, Jon had to approximate out some information)
Total # of FIO Addresses registered during that time period (no other campaigns were running with meaningful activity, so Binance was fairly clean datapoint)
Results:
Total Quiz Participants: ~11,000
Users who went to “Free FIO Address” link: 5,785
Total # of bad public key entries in quiz: 6,250
Total # of valid FIO Addresses in quiz: 1,721
Total # of valid FIO Addresses registered on-chain: 2,131
Concluding thoughts:
There seems to be relatively minor differences between the valid FIO Addresses used in the quiz and those actually registered on chain in totality during that time frame. This suggests that Binance did actually make up the vast majority of registrations during that time period. For the sake of analysis, we will assume that the total # of FIO Address conversions to be 2,000.
For some simple math:
~72% actually filled out the FIO Address portion of the quiz
~52% clicked on the link to learn how to get a FIO Address
~18% actually got a FIO Address
Free FIO Address to Registration conversion rate: 34%
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