Current Marketing & Biz Dev Flow |
|---|
Outbound sales efforts ⬇️ |
Financial incentive offered to wallets and exchanges to integrate the FIO Protocol ⬇️ |
Wallets and exchanges integrate and create their user’s FIO experience based on their own best practices belief (no substantial case study for best practices exists) ⬇️ |
Educational and promotional marketing activities kick in ⬇️ |
FIO is largely at the mercy of the wallet or exchange to engage and educate their users to adopt FIO 1st: Register an address → 2nd: Use the address ⬇️ |
End users register their own FIO Address(es) for “free” → devalues perceptually renders a FIO Address worth little-to-nothing from the start ⬇️ |
Results so far: slow progress, but steady, and requiring a TON of effort Users are registering addresses, but nowhere near at the rate FIO needs. There’s little motivation for users to take the time to educate themselves on how to register an address, why they should register an address, the benefits of using their address and zero tangible motivation to tell their crypto friends to go through this same process OR create market demand for exchanges and wallets to integrate. FIO’s market adoption model is heavily reliant on wallets and exchanges to be the driving force behind it’s adoption 🥵🥵🥵 So far… it’s not working well-enough and market demand is marginal. |
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