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Data collected:
Total participants (provided by Binance, users who filled out the quiz)
Users who went to the “Free FIO Address” link in analytics
Total # of valid FIO Addresses (loosely provided to Binance, Jon had to approximate out some information)
Total # of FIO Addresses registered during that time period (no other campaigns were running with meaningful activityOnly BitMax was still running at this point, and it towards the tail end, so Binance was fairly clean datapoint)

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