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A social media manager would be incredibly useful, not just for posting announcements and content, but really somebody who can spend their time interacting with existing partners, potential new partners, users, and orchestrating engagement campaigns with them. Also - memes.
Organization
Move all content and workflow into Atlassian. It’s important that the Foundation itself can have an overview of what is in progress and who is working on what, and how we evaluate performance.
Marketing has unique challenges since many of our roles/responsibilities do not have strict deliverables, and instead are spread across many functions and tasks at once
Campaign calendar and content calendar, at minimum, should be available