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A FIO Address / Crypto Handle are new concepts in the last couple of years and are foreign to many people already exposed to crypto, and almost certainly entirely foreign to anyone not exposed to crypto.
The market. The cryptocurrency market today is predominantly comprised of Millennial and Gen-Z men. With the rise in popularity and where we have a fair degree of confidence cryptocurrency is going (mainstream), this market will change rapidly before us. It’s predicted by Luke <insert writeup> (see https://docs.google.com/presentation/d/1ZOj2n13yt5BSH0o7kNjQ1hWTlEK2yEJdjWX6ILci7Ec/edit#slide=id.gbdec7b5573_0_296 ) (to which I agree with his assessment) that FIO’s market, AKA the cryptocurrency market, in the coming 3-4 5 years is made up of people who aren’t even exposed to crypto at all today. In order to avoid potential future renaming issues, it would be in FIO’s best interest to be ready for the market when the market arrives, meaning, position ourselves as a friendly, joyful and perhaps dare I say even familiar, solution so that when the market arrives, it’s a natural fit for them, versus something that is confusing, new and requiring a great deal of education (which is by far one of the most expensive words in market positioning/branding/advertising).
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Who is the FIO Market? People who are most readily accepting of cryptocurrency as a new form of currency skew younger. More than half of all people between the ages of 18-34, and close to half of all people ages 35-44 are likely to buy Bitcoin in the next five years, with these percentages rising significantly year-over-year.
https://www.statista.com/statistics/1223365/cryptocurrency-penetration-gender-usa/
FIO is social by nature, designed to be a viable and joyful solution for peer-to-peer cryptocurrency interaction
“Handle” is the term used to describe an online alias, nickname or pseudonym on social media and the common acceptance of handle being one’s self-prescribed pseudonym dates back to the 1970’s in radio and possibly as early as the 19th century.
Over 1 billion users on Instagram have adopted the term handle. Of these users, 56% of them are between the ages of 18-34 (prime crypto market). That’s >560million young people who not only know and understand handle but adopt and accept the term to mean a public pseudonym in a social setting (of which crypto very much is).
On Twitter, there are 321million active monthly users who also adopt and accept the term handle to describe their online public pseudonym in a social setting. The cryptocurrency market heavily utilizes Twitter.
On Telegram, there are 500 million active monthly users who also adopt and accept the term handle to describe their online public pseudonym. The cryptocurrency market heavily utilizes Telegram.
On Liquid Global’s own volition, they described a FIO Address as a FIO Handle when communicating publicly on social media and in their email and blogs.
https://twitter.com/Liquid_Global/status/1341697827412398082
CoinMarketCap, the most visited website in cryptocurrency globally by far, and seen as a dominant leading force in the cryptocurrency industry, used the term “Wallet Handle” in the headline of their article to describe what problem the FIO Protocol solves. The significance of this cannot be understated.
Marketing agencies adopt the term handle to describe a public alias, nickname or pseudonym. https://www.brafton.com/blog/social-media/social-media-handles/
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