Overview

The purpose of this document is to provide context for the contemplated renaming of FIO Crypto Handle to a different consumer name. The decision to make a change has not been made and comments are requested from the FIO community.

...

• The issue is being revisited as part of current project to build a FIO Crypto Handle Profile Page which will allow anyone to look-up any FIO Crypto Handle and its associated public addresses, NFT Signatures and Social Media links.

  • As part of the project users will be able to get a link to their FIO Crypto Handle. For usability the link should be easy and short, and the existing options were not:

    • dashboard.fioprotocol.io/cryptohandle/user@domain

    • cryptohandle.fioprotocol.io/user@domain

  • Alternatives were identified, such as:

    • fio.id/user@domain (domain now owned by Foundation)

  • This started the discussion if a global renaming of FIO Crypto Handle is warranted

• During a meeting with Steering Committee, Marketing Team, and Dashboard Teams on 2023-05-17 a straw poll was conducted if the change should be consider and out of 8 participants, none have voted to retain the existing name.

  • Reason brought up:

    • FIO Crypto Handle is too long and doesn’t “roll off the tongue”.

    • The word “crypto” does not align with the expanding FIO Crypto Handle use cases, specifically Gaming, addition of Social Media links to FIO Crypto Handle, and even NFT Signatures.

    • A key partner has expressed the opinion that the use of FIO in the handle potentially creates the impression that the handle only applies to FIO Protocol and a more generic name would make them consider more prominent placement.

    • The word “crypto” is often an obstacle in promotions as many advertisers ban “crypto” related ads.

...

Equivalent total of several days at work to communicate with each partner asking their feedback on a change, communicating the change once it happens, educate them on why it’s a good move to match our name, and follow up with those partners based on change execution dates that they give us.

Partner Feedback:
Partner feedback comes from an individual from each team and may not reflect the entire partner’s sentiment on the topic.

• Guarda:

  • FIO.id or Name3?

    • What would they choose? → FIO.id. FIO has a growing brand recognition. Short and catchy name.

• Opera:

  • Remove “crypto” from the name. Use Handle in name.

  • FIO in product name could cause confusion with FIO chain and interoperability.

  • Name does not have any impact on product placement with Opera.

• Dopamine:

  • Remove “crypto” from name due to expanding use cases.

  • FIO.id or Name3?

    • FIO.id – The name retains FIO branding while being concise and versatile. Provides continuity with existing brand and leverage reputation and recognition associated with FIO.

    • Name3 – Offers flexibility and avoids potential association limitations, it will require additional efforts to establish brand identity and recognition in the market.

    • What would they choose?→ FIO.id will be a more advantageous choice. Can capitalize on FIO’s reputation as a trusted partner. FIO is more than just wallet identifier like some potential competitors, it is an entire network.

• IoPay:

  • Remove “crypto” from name. Makes sense with growing use case, and can appeal to non-crypto natives. Can encompass more ground with generic name.

  • FIO.id or Name3?

    • What would they choose? → FIO.id sounds good due to brand recognition.

• AirNFTs:

  • Rebrand to something generic that the masses will intuitively understand. ex: Wallet ID

  • Remove FIO branding due to confusion with the chain.

  • Not opposed to keeping “crypto” in name.

• Edge:

  • Generic name to encompass expanding use case. Will consider more prominent placement.

  • [Name of Product] by FIO.