Please see the latest discussion on this here: Renaming FIO Address to Minimize Market Confusion
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Since the inception of FIO, we’ve continually run into confusion with the “FIO Address” label. Contest after contest where we ask people to provide us with their FIO Address, we get an overwhelming number of people who reply with their FIO Public Key instead. That’s the long string of confusing characters starting with “FIO…”. It may be that the cryptocurrency community thinks of the long string of characters when they hear about a cryptocurrency “address.”
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