Binance Learn and Earn:
Dates: Sept 23rd to Sept. 30th
Format: Users engaged with reading content about FIO for 5 days, and ultimately was presented the opportunity to fill out a quiz which optionally requested users to get a free FIO Address for a higher % chance of winning a prize
Data collected:
Total participants (provided by Binance, users who filled out the quiz)
Users who went to the “Free FIO Address” link in analytics
Total # of valid FIO Addresses (loosely provided to Binance, Jon had to approximate out some information)
Total # of FIO Addresses registered during that time period (no other campaigns were running with meaningful activity, so Binance was fairly clean datapoint)
...
For some simple math:
~72% actually filled out the FIO Address portion of the quiz
~52% clicked on the link to learn how to get a FIO Address
~18% actually got a FIO Address
Free FIO Address to Registration conversion rate: 34%