Dates: Sept 23rd to Sept. 30th
Format: Users engaged with reading content about FIO for 5 days, and ultimately was presented the opportunity to fill out a quiz which optionally requested users to get a free FIO Address for a higher % chance of winning a prizefor an airdrop. Optionally, users who entered a FIO Address into the quiz got a higher % airdrop prize allocation.
Data collected:
Total participants (provided by Binance, users who filled out the quiz)
Users who went to the “Free FIO Address” link in analytics
Total # of valid FIO Addresses (loosely provided to Binance, Jon had to approximate out some information)
Total # of FIO Addresses registered during that time period (no other campaigns were running with meaningful activity, so Binance was fairly clean datapoint)
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