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Product management is an organizational function, which translates needs of stakeholders into a product which best delivers set KPIs given the business and technical constraints. |
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What is the product?
At a high-level a product is the “thing” that its users use. In traditional retail environment, what you buy is clearly a product, but so is the store where you bought it, the display case where you picked it up, the cash register that rang it up and the bag you took it home in.
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